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Sony 50″ Full HD High Dynamic Range Smart TV [50W660F]

SONY

  • Android OS
  • Dolby Audio
  • Borderless Design with Slim Bezel
  • Chromecast Built-in
  • High Quality Sound Supported by Dolby Audio
  • Netflix , YouTube , Amazon Prime
  • Google play store to Download various Apps
  • Bluetooth Remote for Assistant

7,279.00

Rediscover every detail in Full HD

X-Reality PRO picture processing upscales every pixel for exceptional Full HD clarity. As frames are analysed, each scene is matched with our special image database to refine images and reduce noise. See how the architecture in the building is enhanced with extra detail.

Access YouTube™ instantly with one click

Go straight to YouTube and enjoy all your favourite videos. We have made watching clips ultra fast on this internet ready TV with YouTube and included a YouTube button on the remote control for easy browsing.

TV and remote commander showing One-button YouTube

A smarter way to enjoy your smartphone

Take all the things you love on your smartphone or USB drive and enjoy them in beautiful detail on your large screen TV. Smart Plug and Play lets you easily share videos, photos and music from multiple devices.

Smartphone connected to TV
Made to listen

ClearAudio+

Your listening is as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialogue with greater clarity and separation, whatever you’re watching.

ClearAudio+

Performs in the toughest conditions

Enjoy your entertainment, without any disruption. This TV with X-Protection PRO is extremely durable and protected from dust, humidity, power surges and even lightning strikes.

Four modes of X-Protection PRO
Designed to keep your focus on the picture

Maximise your space, minimise your cables. This slimline HDR TV is edged in a narrow aluminium effect frame for beautiful looks, allowing it to blend into your living space easily. Clever cable management keeps wires secured and hidden at the front.

Specifications & Features

Everything you watch is clearer, sharper and more entertaining on this Full HD HDR TV with One-button YouTube. Be entertained with amazingly detailed Full HD pictures, enhanced by X-Reality PRO™ upscaling.
  • Available in 108 cm (43”), 126 cm (50″)

  • High Dynamic Range

  • Full HD Resolution (1920 x 1080)

  • X-Reality™ PRO

  • Youtube™ and more

 
Full Specifications

Full Specifications & Features

  • Model year: 2018
  • Dimensions and Weight
    • Screen Size (inch, measured diagonally): 50″ (49.5″)
    • Screen Size (cm, measured diagonally): 125.7 cm
    • Dimensions of TV without Stand (W × H × D): Approx. 1130×660×68 mm
    • Dimensions of TV with Stand (W × H × D): Approx. 1130×717×268 mm
    • Dimensions of Package Carton (W × H × D): Approx. 1228 × 786 × 150 mm
    • Stand Width: Approx. 746 mm
    • VESA® Hole Pitch(W × H): 200×200 mm
    • Weight of TV without Stand: Approx. 11 kg
    • Weight of TV with Stand: Approx. 11.4 kg
    • Weight of Package Carton (Gross): Approx. 16 kg
  • Connectivity
    • Wi-Fi Standard: Wi-Fi Certified 802.11b/g/n
    • Ethernet inputs: 1 (Rear)
    • Bluetooth profile support: No
    • Smartphone connectivity: Media Connect
    • RF (Terrestrial/Cable) Connection Input(s): 1 (Side)
    • RF (Terrestrial/Cable) Connection Input(s): 1 (Side)
    • IF (Satellite) Connection Input(s): No
    • Component Video (Y/Pb/Pr) Input(s): No
    • Composite Video Input(s): 1 (Rear)
    • RS-232C Input(s): No
    • HDMI inputs total: 2 (2Side)
    • HDCP: HDCP1.4
    • BRAVIA SYNC (INCLUDING HDMI-CEC): Yes
    • MHL: No
    • HDMI Audio Return Channel (ARC): Yes
    • Digital Audio Output(s): 1 (Rear)
    • Audio/Headphone Output(s): 1 (Side Hybrid with Headphone Out, Audio Out and Subwoofer Out
    • USB ports: 2 (Side/Stacking)
    • USB HDD Recording: No
    • USB drive format support: FAT16/FAT32/NTFS
    • USB playback codecs: MPEG1/MPEG2PS/MPEG2TS/AVCHD/MP4Part10/MP4Part2/AVI(XVID)/AVI(MotionJpeg)/WMV9/MKV/WEBM/WAV/MP3/WMA/JPEG

Picture (Panel)

  • Display type: LCD
  • Display resolution (H × V, pixels): 1920×1080
  • Backlight type: Direct LED
  • Backlight dimming type: Frame Dimming

Picture (processing)

  • HDR (High Dynamic Range) compatibility: Yes (HDR10, HLG). Compatible with all HDR PS4 Game titles via HDMI and HDR videos of built-in Netflix app and You tube app (see Sony support website for more information).
  • Picture processor: No
  • Clarity enhancement: X-Reality™ PRO
  • Colour enhancement: Live Colour™ Technology
  • Contrast Enhancement: Dynamic Contrast Enhancer
  • Motion enhancer (Native Hz): Motionflow™ XR 200 (Native 50Hz)
  • Video signal support: HDMI™ signal :1080p(30,50,60Hz), 1080/24p, 1080i(50,60Hz), 720p(30,50,60Hz), 720/24p, 576p, 576i, 480p, 480i
  • Picture modes: Vivid,Standard,Custom,Cinema,Sports,Photo-Vivid,Photo-Standard,Photo-Custom,Game,Graphics,HDR Game,HDR Cinema

Software

  • Audio Power Output: 5W + 5W
  • Speaker Type: Open Baffle Speaker

Sound (Processing)

  • Dolby audio format support: Dolby™ Digital,Dolby™ Digital Plus,Dolby™ Pulse,Dolby™ AC-4
  • DTS audio format support: DTS Digital Surround
  • FM Radio: Yes
  • Sound processing: ClearAudio+
  • Simulated surround sound: S-Force Front Surround
  • Sound modes: Standard,Music,Cinema,Sports

Software

  • Operating System: Linux
  • Display Language: AFRIKAANS/ARABIC/ENGLISH/PERSIAN/FRENCH/INDONESIAN/PORTUGUESE/RUSSIAN/SWAHILI/THAI/TURKISH/VIETNAMESE/SIMPLIFIED CHINESE/ZULU
  • Text Input Language: ENGLISH/FRENCH/PORTUGUESE/RUSSIAN/TURKISH/VIETNAMESE/SIMPLIFIED CHINESE
  • Content Bar: No
  • Voice Search: (Voice Search)-/(Built-in Mic)-
  • Electronic Program Guide (EPG): Yes
  • On/Off Timer: Yes
  • Sleep Timer: Yes
  • Teletext: Yes
  • Twin Picture: No
  • Closed Captions (Analog/Digital): (Analogue)-(Digital)Subtitle

Power and Energy saving

  • Screen Size (cm, measured diagonally): 125.7 cm
  • Screen Size (inch, measured diagonally): 50″ (49.5″)
  • Power Consumption (in operation): Rated: 117W / Standard: 80.0W
  • Power Consumption (in standby): [Jordan, Egypt, UAE]:0.50W, [Other]:0.5W
  • Peak Luminance Ratio: 76%
  • Presence of lead: Yes
  • Mercury content(mg): 0.0
  • Power Consumption (On Mode) for Energy Star: –
  • Power Consumption (Standby Mode) for Energy Star: –
  • Energy Star® compliant: –
  • Power Requirements (voltage/frequency): 
    • AC 100-240V, 50/60Hz
    • DC 19.5V
  • Power Saving Mode / Back Light Off Mode: Yes
  • Dynamic Backlight Control: Yes
  • Light Sensor: –

Design

  • Bezel Colour: Black
  • Stand design: Matt Black Chevron

Built-in Tuner

  • Number of Tuners (Terrestrial/Cable): 1(Digital/Analog)
  • Number of Tuners (Sat): –
  • TV System (Analog): B/G,D/K,I,M
  • Tuner Channel Coverage (Analog): 45.25MHz-863.25MHz(Depend on country/area selection)
  • TV System (Digital Terrestrial): DVB-T/T2
  • Tuner Channel Coverage (Digital Terrestrial): VHF/UHF(Depend on country/area selection)
  • TV System (Digital Cable): –
  • TV System (Digital Sat): –
  • CI+: –

Accessories

What’s In The Box

  • AC Power Adaptor
  • AC Power Cord
  • Batteries
  • Operating Instructions
  • Quick Setup Guide
  • Remote Control
  • Table Top Stand

Features

Picture of W66F | LED | Full HD | High Dynamic Range (HDR) | Smart TV

More clarity, more detail with Full HD

Experience the exquisite detail, contrast and texture of Full HD 1080p. With an image resolution of 1920 x 1080 pixels, Full HD provides five times more detail than a standard definition picture. Everything you watch is sharper, more defined and more real with minimal noise and maximum impact.

Picture of W66F | LED | Full HD | High Dynamic Range (HDR) | Smart TV

Rediscover every detail with X-Reality™ PRO

X-Reality PRO picture processing upscales every pixel for exceptional Full HD clarity. As frames are analysed, each scene is matched with our special image database to refine images and reduce noise. See how the architecture in the building is enhanced with extra detail.

Picture of W66F | LED | Full HD | High Dynamic Range (HDR) | Smart TV

Discover thrilling HDR entertainment

This TV brings you the excitement of shows and movies in vividly detailed HDR. It handles a variety of HDR formats, including HDR10 and Hybrid Log-Gamma.

Picture of W66F | LED | Full HD | High Dynamic Range (HDR) | Smart TV

Enjoy HDR gaming

Sony’s HDR televisions make excellent partners for PlayStation®4 and PlayStation®4 Pro consoles.

Immerse yourself in a responsive, fun-filled gaming experience with intensely vibrant colours. See your favourite games come to life with incredible picture quality.

Picture of W66F | LED | Full HD | High Dynamic Range (HDR) | Smart TV

Access YouTube™ instantly with one click

Go straight to YouTube and enjoy all your favourite videos. We have made watching clips ultra fast on this internet ready TV with YouTube and included a YouTube button on the remote control for easy browsing. 

Picture of W66F | LED | Full HD | High Dynamic Range (HDR) | Smart TV

Made to listen: ClearAudio+

Make your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive experience that seems to surround you. Hear music, dialogue and surround effects with greater clarity and separation, whatever you’re watching.

Picture of W66F | LED | Full HD | High Dynamic Range (HDR) | Smart TV

A smarter way to enjoy your smartphone

Take all the things you love on your smartphone or USB drive and enjoy them in beautiful detail on your large screen TV. Smart Plug and Play lets you easily share videos, photos and music from multiple devices.

From smartphone to TV: enhanced web surfing with USB Tethering

With USB Tethering, you can use your smartphone’s mobile network to access and explore the Internet on your television. 

Picture of W66F | LED | Full HD | High Dynamic Range (HDR) | Smart TV

X-Protection PRO: Designed for the toughest conditions

X-Protection PRO safeguards your TV in four ways. Firstly, with no ventilation holes, harmful dust stays out. Secondly, a primary capacitor keeps your TV stable, even during sudden electrical power surges. Thirdly, an anti-humidity coating on wiring prevents short circuits caused by high moisture. And finally, with a lightning protector, your TV is safeguarded against lightning strikes of up to 9000V.

Picture of W66F | LED | Full HD | High Dynamic Range (HDR) | Smart TV

Narrow aluminium look frame

The screen is edged with a slim, narrow frame that maximises the viewing area. Its aluminium effect makes the TV look elegant and refined. 

Picture of W66F | LED | Full HD | High Dynamic Range (HDR) | Smart TV

Cable management

Hide cables in the stand, and hold them in place with an included cable holder.

Picture of W66F | LED | Full HD | High Dynamic Range (HDR) | Smart TV

Cable-free front

Hide all your cables from set-top boxes or Blu-ray players within the unique stand.

Picture of W66F | LED | Full HD | High Dynamic Range (HDR) | Smart TV

Motionflow™ XR keeps the action smooth

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Picture of W66F | LED | Full HD | High Dynamic Range (HDR) | Smart TV

DSEE restores detail to your digital music

Low-resolution Internet video, catch-up TV and other heavily compressed audio files don’t always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.  

Picture of W66F | LED | Full HD | High Dynamic Range (HDR) | Smart TV

Clear Phase for smooth, balanced frequencies

BRAVIA™ uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by ‘sampling’ the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response – resulting in pure, natural audio with smooth, even reproduction of all frequencies.

Picture of W66F | LED | Full HD | High Dynamic Range (HDR) | Smart TV

Cinematic S-Force Front Surround

Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum – using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you’ll enjoy rich, high-fidelity audio across a wider listening area.

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

ENVIRONMENTAL FEATURES IN THIS PRODUCT

  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes

  • Power Saving Mode helps save energy by adjusting the display brightness

  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed.

Specifications & Features

Everything you watch is clearer, sharper and more entertaining on this Full HD HDR TV with One-button YouTube. Be entertained with amazingly detailed Full HD pictures, enhanced by X-Reality PRO™ upscaling.
  • Available in 108 cm (43”), 126 cm (50″)

  • High Dynamic Range

  • Full HD Resolution (1920 x 1080)

  • X-Reality™ PRO

  • Youtube™ and more

Brands

Screen Resolution

Screen Shape

Screen Size

  • Model year: 2018
  • Dimensions and Weight
    • Screen Size (inch, measured diagonally): 50″ (49.5″)
    • Screen Size (cm, measured diagonally): 125.7 cm
    • Dimensions of TV without Stand (W × H × D): Approx. 1130×660×68 mm
    • Dimensions of TV with Stand (W × H × D): Approx. 1130×717×268 mm
    • Dimensions of Package Carton (W × H × D): Approx. 1228 × 786 × 150 mm
    • Stand Width: Approx. 746 mm
    • VESA® Hole Pitch(W × H): 200×200 mm
    • Weight of TV without Stand: Approx. 11 kg
    • Weight of TV with Stand: Approx. 11.4 kg
    • Weight of Package Carton (Gross): Approx. 16 kg
  • Connectivity
    • Wi-Fi Standard: Wi-Fi Certified 802.11b/g/n
    • Ethernet inputs: 1 (Rear)
    • Bluetooth profile support: No
    • Smartphone connectivity: Media Connect
    • RF (Terrestrial/Cable) Connection Input(s): 1 (Side)
    • RF (Terrestrial/Cable) Connection Input(s): 1 (Side)
    • IF (Satellite) Connection Input(s): No
    • Component Video (Y/Pb/Pr) Input(s): No
    • Composite Video Input(s): 1 (Rear)
    • RS-232C Input(s): No
    • HDMI inputs total: 2 (2Side)
    • HDCP: HDCP1.4
    • BRAVIA SYNC (INCLUDING HDMI-CEC): Yes
    • MHL: No
    • HDMI Audio Return Channel (ARC): Yes
    • Digital Audio Output(s): 1 (Rear)
    • Audio/Headphone Output(s): 1 (Side Hybrid with Headphone Out, Audio Out and Subwoofer Out
    • USB ports: 2 (Side/Stacking)
    • USB HDD Recording: No
    • USB drive format support: FAT16/FAT32/NTFS
    • USB playback codecs: MPEG1/MPEG2PS/MPEG2TS/AVCHD/MP4Part10/MP4Part2/AVI(XVID)/AVI(MotionJpeg)/WMV9/MKV/WEBM/WAV/MP3/WMA/JPEG

Picture (Panel)

  • Display type: LCD
  • Display resolution (H × V, pixels): 1920×1080
  • Backlight type: Direct LED
  • Backlight dimming type: Frame Dimming

Picture (processing)

  • HDR (High Dynamic Range) compatibility: Yes (HDR10, HLG). Compatible with all HDR PS4 Game titles via HDMI and HDR videos of built-in Netflix app and You tube app (see Sony support website for more information).
  • Picture processor: No
  • Clarity enhancement: X-Reality™ PRO
  • Colour enhancement: Live Colour™ Technology
  • Contrast Enhancement: Dynamic Contrast Enhancer
  • Motion enhancer (Native Hz): Motionflow™ XR 200 (Native 50Hz)
  • Video signal support: HDMI™ signal :1080p(30,50,60Hz), 1080/24p, 1080i(50,60Hz), 720p(30,50,60Hz), 720/24p, 576p, 576i, 480p, 480i
  • Picture modes: Vivid,Standard,Custom,Cinema,Sports,Photo-Vivid,Photo-Standard,Photo-Custom,Game,Graphics,HDR Game,HDR Cinema

Software

  • Audio Power Output: 5W + 5W
  • Speaker Type: Open Baffle Speaker

Sound (Processing)

  • Dolby audio format support: Dolby™ Digital,Dolby™ Digital Plus,Dolby™ Pulse,Dolby™ AC-4
  • DTS audio format support: DTS Digital Surround
  • FM Radio: Yes
  • Sound processing: ClearAudio+
  • Simulated surround sound: S-Force Front Surround
  • Sound modes: Standard,Music,Cinema,Sports

Software

  • Operating System: Linux
  • Display Language: AFRIKAANS/ARABIC/ENGLISH/PERSIAN/FRENCH/INDONESIAN/PORTUGUESE/RUSSIAN/SWAHILI/THAI/TURKISH/VIETNAMESE/SIMPLIFIED CHINESE/ZULU
  • Text Input Language: ENGLISH/FRENCH/PORTUGUESE/RUSSIAN/TURKISH/VIETNAMESE/SIMPLIFIED CHINESE
  • Content Bar: No
  • Voice Search: (Voice Search)-/(Built-in Mic)-
  • Electronic Program Guide (EPG): Yes
  • On/Off Timer: Yes
  • Sleep Timer: Yes
  • Teletext: Yes
  • Twin Picture: No
  • Closed Captions (Analog/Digital): (Analogue)-(Digital)Subtitle

Power and Energy saving

  • Screen Size (cm, measured diagonally): 125.7 cm
  • Screen Size (inch, measured diagonally): 50″ (49.5″)
  • Power Consumption (in operation): Rated: 117W / Standard: 80.0W
  • Power Consumption (in standby): [Jordan, Egypt, UAE]:0.50W, [Other]:0.5W
  • Peak Luminance Ratio: 76%
  • Presence of lead: Yes
  • Mercury content(mg): 0.0
  • Power Consumption (On Mode) for Energy Star: –
  • Power Consumption (Standby Mode) for Energy Star: –
  • Energy Star® compliant: –
  • Power Requirements (voltage/frequency): 
    • AC 100-240V, 50/60Hz
    • DC 19.5V
  • Power Saving Mode / Back Light Off Mode: Yes
  • Dynamic Backlight Control: Yes
  • Light Sensor: –

Design

  • Bezel Colour: Black
  • Stand design: Matt Black Chevron

Built-in Tuner

  • Number of Tuners (Terrestrial/Cable): 1(Digital/Analog)
  • Number of Tuners (Sat): –
  • TV System (Analog): B/G,D/K,I,M
  • Tuner Channel Coverage (Analog): 45.25MHz-863.25MHz(Depend on country/area selection)
  • TV System (Digital Terrestrial): DVB-T/T2
  • Tuner Channel Coverage (Digital Terrestrial): VHF/UHF(Depend on country/area selection)
  • TV System (Digital Cable): –
  • TV System (Digital Sat): –
  • CI+: –

Accessories

What’s In The Box

  • AC Power Adaptor
  • AC Power Cord
  • Batteries
  • Operating Instructions
  • Quick Setup Guide
  • Remote Control
  • Table Top Stand

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