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Haier 10kg Full Auto Washing Machine| 1400RPM, Direct Motion Motor [HW100-B1439 NS8]


  • Programmable wash cycle finish time
  • Anti-bacterial treatment
  • Automatic weight detection
  • Steam diffusion
  • Ultra-quiet direct motion motor


39 Series

The Haier 39 Series of washing machines is a highly efficient range of laundry products that not only gives you professional level results at home, but also saves you energy and time while doing it. These impressive washing machines will also deliver excellent results without making excessive noise thanks to the ultra-quiet Direct Motion Motor. Haier is dedicated to providing tailor-made solutions that can adapt to everyone’s needs. That’s why the 636 39 Series comes in models with capacities of up to 10kg, meaning it can fit into any home no matter the size or the volume of laundry you need to perform.
icona box Now you can make sure your laundry fits around your life; not the other way around!

Now you can make sure your laundry fits around your life; not the other way around!

An incredibly convenient feature that allows you to select when you want your washing cycle to finish. Now you can make sure your laundry fits around your life; not the other way around! Set your finish time for up to 24 hours in advance. Simply decide when you need your cycle to end and the washing machine will automatically calculate the starting time.
icona box A cleaner machine means cleaner laundry

A cleaner machine means cleaner laundry

An exclusive Haier material that protects the most sensitive areas of your washing machine. Anti-Bacterial Treatment (ABT) protects against mould and bacteria forming in vulnerable areas such as in the detergent drawer and porthole gasket for a more hygienic laundry cycle.
icona box The next level of washing technology

The next level of washing technology

This Haier washing machine uses digital internal scales to weigh your laundry, before automatically adjusting the water consumption and cycle duration according to the amount of laundry you’re washing. The machine calculates the optimum settings depending upon the weight of each load, ensuring excellent results and minimum energy consumption from the Direct Motion Motor. Another smart solution from Haier that truly makes a difference.
icona box Full steam ahead for enhanced stain removal

Full steam ahead for enhanced stain removal

This clever function in Haier washing machines diffuses steam and detergent inside the drum, relaxing the fibres of your laundry and improving the removal stubborn dirt and stains. And that’s not all – the steam also makes ironing your clothes much easier, or even not necessary at all, leaving you more time to do the things you love!
icona box Simple. Efficient. Durable. Haier’s Direct Motors will last a lifetime

Simple. Efficient. Durable. Haier’s Direct Motors will last a lifetime

Haier’s Direct Motion Motors have been designed and built to last. Operating without a belt, the motor is directly attached to the drum, vastly reducing noise and vibration, increasing durability while also reducing energy and water consumption.
icona box A Class Energy Rating

A Class Energy Rating

Choosing Haier’s A Class Washing Machine means saving energy, improving performance efficiency and protecting the environment. It promises at least -51% consumption compared to the G Class machines on the market.
Key Features
  • 10kg drum capacity means it’ll easily tackle the laundry pile in a large household
  • Super-efficient A energy rating is really kind to the environment and sure to save you a few pennies
  • Thanks to its maximum spin speed of 1400RPM, you’ll never be waiting too long for items to dry
  • Take your pick from 16 programmes, so you’ll always find one that’ll care for the fabrics you’re washing
  • Dimensions 850 (H) x 595 (W) x 600 (D)

Product Details

  • Dimensions: 85cm(H) 59.5cm(W) 60cm(D)
  • EAN: 6921081587737
  • Item Width: 595 mm
  • Item Height: 850 mm
  • EC Range: A – G
  • Washer Size: 10 kg
  • Energy Rating: A
  • Energy Consumption: 130 kWh/yr
  • Audible End of Programme: Yes
  • Auto Half Load: Yes
  • Control Panel Lock: Yes
  • Control Type: Buttons, Rotary
  • Delay Timer: Yes
  • Delicate Wash: Yes
  • Easy Iron Function: Yes
  • Economy Wash: Yes
  • Requires Own Furniture Door: No
  • Installation: Freestanding/Side-by-Side
  • Washer Capacity: 10 kg
  • Size Category: 10 kg
  • Load Type: Front-Loading
  • Operating Sound Rating: 61-70 dB
  • Colour: Grey
  • Product Name / Commercial Code: HW100-B1439NS8
  • EAN Code: 6921081587737
  • Built-in / Freestanding: Freestanding
  • Loading Type: Front
  • Capacity (kg): 10
  • Maximum Spin Speed (rpm): 1400
  • Engine: Direct Motion
  • Energy Efficiency Class: A
  • Colour: Silver
  • Net Dimensions (W × D × H, cm):  59 × 60 × 85


About Haier

Welcome to Haier!

Haier was founded in 1984. In the last 28 years, through its entrepreneurial and innovative spirit, Haier transformed itself from an insolvent collectively-owned factory on the brink of bankruptcy into the No. 1 global home appliance brand. In 2012, Haier’s global revenue and profit reached 25.8 billion USD and 1.42 billion USD respectively. Profit growth was 2.5 times revenue growth. Based on the statistics of Euromonitor International, a world leader in strategy research for consumer markets, Haier has been the No. 1 global home appliance brand four years in a row. On the 2012 “World’s 50 Most Innovative Companies” list released by the Boston Consulting Group, Haier is the only Chinese company in the top 10 and the No. 1 consumer product retailer.

Haier is known for disruptive innovation in its product solutions and management model. As an open platform company, Haier provides leading home appliance solutions to its users. Qingdao Haier (SH: 600690) uses disruptive innovation to create smart appliances for its users with the aim of becoming the leader and game changer in the home appliance industry. Haier’s five R&D centers around the world have forged strategic partnerships with first-class suppliers, research institutions, and prestigious universities to create an innovative ecosystem composed of over 1.2 million scientists and engineers connected by virtual and physical networks. By the end of 2012, Haier had filed 13,952 patent applications accumulatively and had been granted 8,987 patents. Haier Appliances (HKG: 1169) creates a commercial ecosystem based on an interactive platform and a delivery platform. By leveraging the synergy of marketing, virtual, logistics and service networks (“quadruple play model”), it can provide delivery and installation services to users within 24 hours and create the best user experience thanks to the connectivity between virtual and physical networks. The competitive advantages of the quadruple play model helped its distribution channel Gooday attract famous domestic and international brands. The open logistics platform for over-sized items can provide services to China’s top five e-commerce retailers and appliance and furniture manufacturers.

In terms of management, Haier uses its innovative win-win model that aligns employee goals with user needs to inject vitality and creativity into the organization, allowing employees to create value for users and themselves.  Haier has changed its organizational structure from a pyramid into an inverted pyramid and then flattened it even further to become a dynamic network-based organization composed of innovative ZZJYTs (self-management unit). Every node in this network is driven by users instead of leaders. Opening to external resources enables Haier to meet the changing needs of users.  As it is considered to be a potential solution to the management challenges in the Internet age, this innovative model has attracted the attention of world famous business schools and management gurus.  Haier’s win-win model that aligns employee goals with user needs has been included in the case collections of business schools for teaching and research purposes.

Innovation is the key to Haier’s long-term sustainability and health.  Since 2007, Haier’s profit has been growing at a CAGR of 35%.  Together with a -10-day cash conversion cycle (CCC), Haier is outperforming its peers by a mile.

Haier of the world, Our Haier, Your own Haier!

Thirty-five years ago, Haier started from the Chinese market.

Today Haier has spread all over Asia, Africa, Europe, North America and the Middle East, and all corners of the world. There are 10 R&D centers, 24 industrial parks, 66 marketing centers and 108 manufacturing plants in the world.

New brands continue to join the Haier family, Aqua, Fischer Parker, GEA, Candy, have become a member of Haier.

Haier, is crossing the culture, merging the brand, and coming to you quickly!


In Camden, South Carolina, the United States, there is a Haier Road named “HAIRBLVD”.

In France, “buy a Haier” has become the preferred New Year gift for local residents.

In Japan, housewives are using hand-held washing machines and self-propelled refrigerators developed by Haier’s Japanese team.

In India, 96% of refrigerators are produced locally, and Haier’s original “non-bending refrigerator” has become the favorite of local friends.

People no longer ask, “Which country does Haier come from?”

“Haier is with you and me anytime and anywhere, so that we can accompany with peace, joy and satisfaction.”

“Haier of the world, our Haier, your own Haier!”


Haier Technology

170+ The extremely innovative Haier has won over 170 world-class industrial design awards, ranking first in the industry
80% Haier is home to 80% of experts in international standards in the field of home appliances
25+ Haier has nearly 10,000 invention patents overseas, covering 25 countries and regions
  • An endless stream of scientific and technological achievements is a result of the three-tier R&D system of Haier, composed of “10 R&D Centers, five Innovation Centers, and one Community Platform”.
  • By virtue of a global innovation capability layout, Haier has gradually achieved connection to the world’s first-class innovation resources in the R&D centers and innovation centers across the globe. By responding to the needs of global users, it is carrying out sweeping technological innovations via “changing to meet demand”.
  • The “global community platform” established by Haier is attracting innovators from all over the world to join actively because of its open model.
  • The open and innovative R&D ecological model of Haier will continue to achieve technological leadership in the global appliance industry competition!
  • Product Name / Commercial Code: HW100-B1439NS8
  • EAN Code: 6921081587737
  • Built-in / Freestanding: Freestanding
  • Loading Type: Front
  • Capacity (kg): 10
  • Maximum Spin Speed (rpm): 1400
  • Engine: Direct Motion
  • Energy Efficiency Class: A
  • Colour: Silver
  • Net Dimensions (W × D × H, cm):  59 × 60 × 85

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